Review :

Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success by Robin Fisher Roffer (Paperback - Jan 8, 2002)
One of America’s leading brand strategists shares her step-by-step program
for creating an unforgettable identity in today’s marketplace.

For any woman who has ever done it work in the morning and thought, ‘There must be morn" branding expert Robin Fisher Roller reveals the right surefire steps for developing a unique personal brand strategy lot success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional lift- Whether you’re starting out in the workforce, beginning your own business, changing careers, or trying to make it m the corporate world. Roller will help you to uncover a focused direction for your tarter that celebrates you.
"idea of brand strategy allows you to step outside the nearly packaged box you ordinarily reside in, and begin thinking about your personal career and your business in terms of marketing concepts,"
"The name of today’s game is ‘branding.’ Use Roger ’s nofail strategies to create a broad-new successful you…

An international brand strategist, Robin Fisher Roffer is the president of Big Fish Marketing, Inc, and Fishnet in Los Angeles, and Little Pond productions in Atlanta. Rollers prestigious client list includes MTV. Bloomberg, FOX Cable Networks, Columbia TriStar International Television, Life. time, Univision Networks. Sony. Discovery Networks, Hallmark Channel, and The Ileum Channel. An acclaimed speaker on the topic of corporate and personal branding, Roffer lives in Los Angeles with her husband and daughter.