You should…and know why

• Your hair gets damaged everyday through routine activities such as towel drying, aggressive brushing, incorrect combing and styling.
• Besides this everyday exposure to sun, wind and environmental pollution can also damage your hair, making it look dull, dry and listless.
• You need to protect your hair, which is dead and is not capable of repairing itself.
• That is why you need to use a conditioner—to protect your hair.

How Do I Protect My Hair While Swimming?

• If you swim regularly, use your fingers to comb a little conditioner through your dry hair before you get into the pool. This will help to keep it in good condition, even whilst swimming and will also make it easier to put your swimming cap on if you wear one.

Does My Hair Need Intensive Conditioning?

• If you spend a lot of time outdoors, in the sun and the wind, then your hair needs intensive conditioning. For instance, if you visit the beach during the day, comb some intensive conditioner through dry hair, and if it is long, tie it back in a loose knot or bun. This will help protect your hair and leave it beautifully conditioned for the evening, once you have shampooed. Remember prevention is better than cure!
• If your hair is damaged, permed or coloured, it will need intensive conditioning.

The benefits of intensive conditioning can be appreciated by any hair type.